Art sales site for buying and selling artworks

In recent days, a significant number of respected artists and collectors have consulted with Honar Holding colleagues about setting up a personal website, and this has prompted us to provide you with an educational article explaining these matters…

The first and main concern of these dear ones (whether artists who create works of art or art collectors) is to use a structure that does not require change and is the best possible way to display, buy, and sell works of art.

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So, let’s check the advantages and disadvantages of this action together to get the best results:

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Benefits of starting a personal website for an artist

• Declare and act based on personal opinion in matters such as color, design, layout, display style, etc.
• Make instant changes and updates to all items in the database.
• Advertising and validation in a personalized and tasteful manner
• Full ownership of the domain name, brand and published content
• And…

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The pros and cons of starting an artist’s personal website

• Financial and time costs seem to be the first important issue in this action, which includes creation, opening, and ongoing maintenance costs.
• Lack of use of public services and compulsion to take personal action on any issue such as advertising, etc., and limited financial and time resources.
• Lack of group display of works and use of other people’s abilities to overlap tastes, etc. to attract a new audience
• The need for a personal admin and the production of specific and mandatory content, and limited resources to cover the audience’s tastes
• The need to provide minor service delivery issues such as transportation, settlement, activity permits, etc.
• And…

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Our experience

We have seen many artists who have personal websites, and some have done this for more than 15 years and are among the first people active in this field, international and multilingual art websites, websites with the ability to sell artwork online, art websites with Android and iOS applications, websites with a very beautiful appearance and sometimes personal templates, etc.

But

In almost 90% of cases, websites are not up-to-date (updating requires a weekly check of the entire technical infrastructure of the site); they do not have professional content security systems (using a specialized security system is very expensive); the templates have severe responsiveness issues (viewing on all mobile platforms requires frequent updating of templates and modules); there is no up-to-date artistic content to read and view (producing specialized content and registering it on an artistic site requires a very high and ongoing cost), and…

And these same things cause an artist who owns a website, sometimes old and expensive, to be placed on more vibrant and powerful sites by search engines (such as Google) after an exhibition or the artist’s personal page, and not the first suggestion to enthusiasts.

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And the conclusion?

Certainly, using personal actions in various artistic fields seems attractive at first, and over time, the details and costs can cause the loss of the cash and time capital of the individual taking action. Group and international projects for marketing and displaying artwork and branding artists that have been created with a very high level of cash and specialized capital worldwide can be very attractive, but with conditions and stipulations…

Iranian Art Holding, as an international brand with a cash investment of several billion tomans and relying on the expertise and ability of domestic and international teams to display, buy and sell Iranian artworks in the fields of visual arts, has created and opened a local infrastructure for the connection between traditional Iranian art and virtual modernity since 1400 in Iran under the supervision of the Mana Art Support Cultural and Artistic Institute.

More than 12 active platforms (as of December 1401) have opened and are available for use in all areas needed by the community of art enthusiasts, artists who create works of art, activists in the Iranian art industry, and domestic and international art investors, mostly free and supportive…

We suggest that you contact our branding consultants so that we can take action for you in the best possible way, at the best price, under the best conditions, and at the best possible time.

This path will continue until Iranian art truly flourishes, free from rent and toxic relationships that exist in providing services to this precious segment of the population in Iran.