How to price an artist’s artwork

Determining the price of a work of art in the international market

Is the price of a work of art the same as the value of the work of art?

Every work of art includes a structure in creation, which means that a financial characteristic can be provided for the body of the work of art based on the material of the work of art (its type), style, size, etc.

Unfortunately, most artists and creators of works of art today, due to their lack of awareness regarding access to global markets, the compulsion to use the limited domestic market, the rent in the traders’ market, and various financial and economic reasons in the art industry and the Iranian artists’ community, etc., suffer from an illusion and sometimes scientific incompetence in the field of branding and branding their works in the market.

In the opinion of our companions at Iranian Art Holding, the price of a work of art and its value cannot be placed in the same frame and format, and sometimes the selling price of a previous edition of the artist’s work or a work of art in the same category or the selling price of a specific artistic style in auctions or domestic galleries is considered the basis for the price of a work of art.

Certainly, the value of a work of art, which is formed from the ability, experience, emotions, ideas, expertise, and patience of an artistic creator, cannot be tarnished by pricing.

Determining the price of an Iranian work of art

Who is responsible for setting the final price for a work of art, the artist or the interested customer?

The answer to this important question depends entirely on the spirit of the artist and the team introducing their works to the market.

And this means that every collector or artist needs an expert to present and introduce themselves and their works to the relevant market and possibly potential buyers of their works.

The experience of recent years in the sales team of Iranian Holding Honar shows that the answer to this question is clearly “an interested customer” who, under the conditions and specifications specified by the broker (sales expert), decides to purchase and registers the purchase price, which of course, he will also rely on information such as the artist’s activity history, the quality of the work’s idea, the material of the work, the number of productions, etc.

Maintaining the security of the artwork

Are clichéd articles on the subject of art pricing reliable?

Specifically, a large number of seemingly domestic art expert sites also mention the time spent on the artwork!, the packaging of the artwork!!, the price of other artists’ works!!!, etc. for the final pricing by the artist, but in practice and in the highly competitive international buying and selling market, we realize that by no means can a correct and reliable result be reached by relying on this offline information (uncompetitive in the moment and without connection to up-to-date and instantaneous global information).

Our suggestion is definitely to use correct information, free from opportunism, and one of the best ways to promote a work of art and introduce the artist and art collector in cyberspace to display their works and allow potential customers to register a price offer and purchase.

The approved price of artworks, determining the price of a work of art

A practical and accessible offer for all art collectors, artists and creators of art

Pricing of antiques and fine objects

Use the b2b infrastructure:

A trusted infrastructure built and designed to connect you to your customers, not hide your information and pricing capabilities in a vicious, closed loop.

Do not put yourself and your works in a showcase:

You and your works are not commodities that should be displayed in the showcases of individuals, institutions, and organizations as assets, etc., and you should limit yourself or be displayed in an unprofessional environment.

Use international infrastructure:

Just trust the infrastructure connected to global markets in the field of art to have a significant distance from rent and limited internal relationships and to succeed without restrictions.

Stay up to date:

Make maximum use of the existing infrastructure in the international virtual and real space and utilize various methods of introducing your expertise and your works.

Handicraft pricing

You need to know that the Holding Honar Iranian currently (Mehr 2022) has eleven active and specialized platforms for creators and collectors of artworks.

Displaying works in a virtual exhibition, specialized expertise of works, issuing international identity cards, knowledge transfer and virtual education, specialized and scientific services in the field of NFT, buying and selling works of art without intermediaries in the marketplace, special VIP services, etc. are being operated.

International price determination of artwork and handicrafts

International price determination of artwork and handicrafts

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